With the pace of change in the technology, it can be tricky talking about the concept of future-proofing your IT investment. However, considering a few key areas can help companies protect and maximise the value of their IT investment, particularly in the climate of tight budgets and scarce resources.
Near Field Communication (NFC) health check
As with many innovations hyped as being the latest revolution in technology, there is often a reality gorge between the marketing and mainstream adoption. Take for example what’s been said over the last few years about Quick Response (QR Codes) as a game changer for marketing.
It might seem obvious that customer service should be paramount and attracting loyal customer’s part of our DNA but formatting our business to achieve this can be a colossal challenge.
Your latest marketing weapon is to turn your satisfied clientele into ‘Brand Advocates’.
In part one of this article we looked at three touch point worth consideration in creating or managing a successful mobile strategy. These included anywhere anytime accessibility to your market audience, capitalising on the unique interfaces contained within mobile devices and designing a tangible benefit to attract new clientele.
In part two we focus on three more touch points in a mobile strategy: